Our Team

Our team of experts has extensive experience working with top corporations, governments, charitable foundations, and international organisations.

  • CEO

    Leonard Stall is a businessman, also active in the international charity and philanthropy sectors. Until recently, Leonard was Chairman (and before that Group CEO) of media company Touchline both in the Middle East and UK (touchline.ae and touchline.com), and has extensive experience in leading media organisations.

    As Group CEO/Chairman of Touchline he was behind the launch of Philanthropy Age magazine (philanthropyage.com), and the acclaimed How to do Good book and international speaker tour.

    Together with the CEO of social enterprise Insaan Group (insaangroup.org) he initiated and co-wrote a free-to-use international Code of Practice for Non-Profit Organisations overseen by British Standards. Insaan has now launched a follow up to the Code, Impact Footprint (impactfootprint.org), on which he also collaborated.

    In his unpaid work around philanthropy and charity, Leonard sits on the Governing Committee of the Gradel Institute of Charity at New College, the University of Oxford, and also chaired Charity Futures, the sector think-tank that conceived and delivered the new Institute (gradelinstituteofcharity.co.uk). He is a newly appointed trustee of Silverstone Museum (November 2023).

    Leonard is an Advisory Board member of Rosalynn Carter's Fellowships for Mental Health Journalism in UAE, a consultant to the Norwegian Nobel Institute, and until recently was the long-time Chairman of Trustees of UK publishing body ACE (acecirculation.com). He remains a trustee.

    Leonard has an Honorary Doctorate (DUniv) from The University of Birmingham where he now sits on the Advisory Boards of its Institute of Global Innovation, and its university in Dubai. He is a former Press Fellow of Wolfson College, Cambridge.

    With his first start-up he launched and ran the Sussex and SE edition of national daily newspaper Metro, The Source, Business Edge, Retail Express, magazines for Hotel du Vin and Malmaison, Brighton & Hove Life, Weddings Annual, and a portfolio of children's titles. He was also behind thelocalshop.com, and for two years co-hosted daily radio show Early Edition on Talk Radio. During that period, he chaired the Institute of Directors in Sussex, and is now a Fellow of the IoD.

    Leonard is a published author. Most recently he commissioned and edited a series of books for Expo 2020 Dubai about the future for the planet, people, innovation and 'the future'.

  • CREATIVE DIRECTOR

    With over four decades of publishing experience across print and digital, John Yetton brings a unique blend of creative expertise and strategic insight to the field of sustainability communications. Since 2012, John has specialised in designing sustainability, impact, ESG and integrated reports for leading organisations across Europe, helping them communicate complex information with clarity, structure and purpose.

    John’s strength lies in his ability to balance design innovation with user-focused functionality. He is a strong advocate for clear navigation and accessible layouts that enhance understanding and engagement — particularly important in sustainability reporting, where transparency and trust are key. His client-centred approach has earned the confidence of major global businesses, including Nomad Foods, Interfood, EY, Liberty Global, BT, SHV Energy, AOC, British Airways, Philips Sound & Vision, Expo 2020 Dubai and Trafigura.

    Working collaboratively with in-house teams, consultants and stakeholders, John guides each project with hands-on experience, flexibility and a deep understanding of sustainability narratives. He is passionate about design that informs, inspires and supports organisations in their journey towards positive impact.